Posts Tagged ‘riaa’

I was browsing through the news today when I came across this gem.  I must admit that I am not quite sure how I feel about this.  On one hand I am not shocked that the jury came out so hard against her since stealing is stealing.  However, I wonder how many members of the jury or people they know download music illegally?  I would bet that it is much higher then one would think.

What I do know for sure is that the Recording Industry Association of America’s (RIAA) pursuit of these lawsuits and settlements are beyond stupid, and it will only lead to the further demise of their ability to sell music.  The cat is out of the bag for their industry, and all of the lawsuits in the world will not get it back in the bag.

It amuses me to walk into a Walmart or Target and find CDs selling for the same amount of money as they did 10 years ago.  Is it due to the cost of all of the theft, or is it simply greed?  I find it hard to believe that in a world where Chinese industrial might has driven down the cost of making everything that the price of a CD has stayed so flat.  That being said I can only assume that the price has stayed the same due to a dying profit stream being artificially frozen to maintain profits in a declining market.

Everyone I know steals music.  The scary thing for the RIAA is that NO ONE THINKS IT IS WRONG.  It has become what you do when you want to get that new album or hear that new song.  ITunes is a great business model, but I think that the price points are still too high.  The future is not CD’s or lawsuits.  The future is an organic sales model and 360 degree contracts that generate profit from more sources then just the physical version of the music.  It creates a deeper commitment between the artist and the company, and when done correctly can make music exciting again.

Everything dies and fades away.  Companies and products burn bright and fade like shooting stars.  The truly great ones realize ways to capture the fire and to ensure that it continues to burn.  I am reminded of companies like Kodak who saw the market changing and decided to embrace the change.  I am also reminded of companies like Sony who innovated with the Walkman only to realize too late that the world wanted digital and not physical.  If you do not believe me when I say that the current way of selling music is dead, then I ask you to try and remember the last time you couldn’t wait to buy a new album.

TisMusicPirateFlag

Advertisements